How MSU Helped Reduce High-Risk Drinking Among Students

A university-wide social norms marketing campaign has reduced high-risk drinking and adverse outcomes of drinking, according to a new study from Michigan State University in the Journal of American College Health.

MSU’s social norms campaign was created to educate MSU students about actual drinking behavior on campus. When misperceptions are corrected, behavior will change to be more consistent with the actual norm, said Dennis Martell, director of MSU Health Promotion.

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