When the United States threatened Ecuador with trade and aid restrictions if it did not withdraw a World Health Assembly breastfeeding promotion resolution that most people considered benign, if not banal, reactions ranged from shocked to amused.
Experts explained that the U.S. resistance, although extreme, was nothing new. The United States previously demonstrated its allegiance to the formula industry by refusing to sign on to the World Health Organization’s Ban on the Marketing of Breast Milk Alternatives.