Where traditional communication fails, art prevails.
After partnering with the Centers for Disease Control and Prevention, the University of Florida called upon students, faculty and staff to submit proposals for art projects encouraging COVID-19 vaccine confidence on campus.
“Art can resonate with people in ways that a government or a scientific statement may not be able to,” said Natalie Rella, the communications and social media coordinator of the Center for Arts in Medicine and leader of the initiative.
UF Health estimated in April that about 80% of students and about 90% of faculty have been vaccinated. Still, the university sought new methods of communication in hopes of reaching even higher vaccination rates.