The Alabama Department of Public Health (ADPH) on Thursday announced that is has launched its “KICK COVID” campaign, which will promote vaccinations and education regarding vaccine efficacy.
The statewide campaign will offer COVID-19 vaccinations and testing in prominent locations at select home games for each football program this fall. Each school will have its own unique promotional campaign aimed at encouraging students and fans alike to become inoculated against the deadly virus.
Student-athletes will play a significant role in the campaign’s messaging and promotion. ADPH has partnered with sports event management firm Bruno Event Team for the initiative. The firm is working with players from all 13 state schools that play Division I college football.